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As we previously announced, the Hobby division has been working on the relaunch of the Eurogarden brand to make it more modern and attractive, and thus make it more appealing to the urban amateur audience.
Having redesigned the logo and improved the sachets of our range of seeds, we then began to work on the new website to reflect this new image of the brand and showcase everything that Eurogarden offers. We have designed the website to be a living channel that allows us to enrich the consumer experience and accompany them in their introduction to the world of the vegetable garden.
New features of the website include a space called “The Eurogarden Corner”, where users will find a blog offering all kinds of content on the world of growing from seed: planting tips, step-by-step tutorials, interesting facts about seeds, recipes with ingredients from your own garden... In addition, the website serves as a catalogue for showcasing all the varieties we offer, each with a complete data sheet containing information about growing, the planting calendar, properties and advice. We also wanted to make access to our seeds easier for anyone interested in buying a sachet, so the website also provides details of the outlets where Eurogarden products are sold. This means we can direct our consumer straight to the garden centers, which are our customers.
We hope that the Eurogarden website, together with the Instagram profile that we launched a few months ago, will help us to create a community of amateur vegetable growers that learns day by day with us and also makes the brand grow.
If you want to discover it too, visit us at www.eurogardenseeds.com and follow us at @eurogardenseeds
We’ll be waiting for you!